The premise was simple: vote red or vote blue.
Across Twitter and Instagram beginning on Tuesday, fans were encouraged to use #WinRBNY or #WinNYCFC. Again, couldn't be simpler! Once all the tallies came in, the Empire State Building would be lit up with the winning color this Saturday, less than 24 hours before New York City welcomes the New York Red Bulls to Yankee Stadium for the first time.
Well, the web analytics folks at Topsy have been tracking the contest, and here's where we find ourselves:
This stuff is only for the fans-- it doesn't affect the players on the field whatsoever (at least it shouldn't). But this figure absolutely speaks for itself. Screams for itself, practically.
I asked Red Bulls captain Dax McCarty about this digital competition at MLS's "Rivalry Week" joint press conference on Wednesday, and the tremendous disparity laid bare for all to see. McCarty, whose social media presence is formidable in its own right, had little to say but for two things:
- That Red Bull fans ought to step up their social media presence, and...
- New York City FC fans' abilities to organize across these digital avenues is very impressive.