I don't know whose idea this was.
As soon as we find out, we're sending a gold-embossed plaque and one of Hudson River Blue's famous pie baskets.
Indeed, there are few cultural mountains left for David Villa to climb. We're glad that this one can be struck from the list. Man-oh-MAN, was this adorable.
Said Villa: "It was a pleasure to work with everyone at Sesame Street on this wonderful campaign. I grew up watching the show and now my children watch the show, so to me, it’s a great honor to join the long list of notable people who have been a part of the historic program." (h/t NYCFC.com)