Think global, act local: Brooklyn FC announced today that the women's team kit naming rights for the first half of the 2025/26 Gainbridge Super League season will rotate between eight local companies, including Brooklyn Made, Brooklyn Tea, and Fort Hamilton Distillery.
It's a good lineup. These aren't just corporate sponsors, they're community institutions. From the delightful Brooklyn Children's Museum, to the music venue and eatery that is Brooklyn Bowl, to the revived 125-year-old chop house and raw bar that is Gage & Tollner, they present a good cross-section of the Borough's independent businesses.
Take Shelsky's, a next-generation appetizing store in Park Slope that treats bagels and smoked fish as cultural heritage. Let others rent the real estate on the front of their jerseys to online gambling sites — BFC is sponsored by gravlax.
Other sponsors include the microbrewery Talea Beer Co. and the highly-regarded Fort Hamilton Distillery.
This move represents a departure from last year's shirt sponsor Liquid Death, a Los Angeles company that sells canned water. Liquid Death's Gothic lettering gave the kits a pleasingly aggressive look, but it was incongruous for a club that looks to build grassroots soccer in New York City to seek sponsorship from a firm in the Pacific Time Zone.
Brooklyn Bowl will be on the kits when Brooklyn FC play Ft Lauderdale United FC at Maimonides Park in Coney Island on Sunday, September 28, at 3:00 pm ET. It will also be Youth Sports Day, which will feature an on-field parade before the game for children ages 14 and under.
All BFC's games this season will be broadcast on Peacock.
Confirmed partners and match dates include:
- August 23 – Brooklyn Children’s Museum (Crown Heights)
- September 28 – Brooklyn Bowl (Williamsburg)
- October 4 – Gage & Tollner (Downtown Brooklyn)
- October 11 – Fort Hamilton Distillery (Industry City)
- October 18 – Brooklyn Tea (Bed-Stuy)
- November 8 – TALEA Beer Co. (Williamsburg)
- November 15 – Brooklyn Made (Industry City/Downtown Brooklyn)
- November 22 – Shelsky’s Bagels (Park Slope)
